Privacy Policy

Last Updated: July 1, 2026

Welcome to theabglobal.ae ("we," "us," "our," "AB Global," "AB Marketing"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how AB Marketing collects, uses, discloses, and safeguards your information when you visit our website theabglobal.ae, or make a purchase from us, in accordance with the laws of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("UAE PDPL").

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not access or use our website.

1. Who We Are

theabglobal.ae is owned and operated by AB Marketing, a company registered in the Sharjah Publishing City Free Zone, United Arab Emirates.

Registered Address: Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates Email: sales@theabglobal.ae Phone: +971 56 461 3977

2. Information We Collect

a) Information You Provide to Us

• Name, email address, phone number, and delivery/billing address

• Payment details (processed securely via third-party payment gateways; we do not store full card details)

• Account login credentials, if you register on our website

• Order history and preferences

• Correspondence when you contact our customer support

• Information submitted through contact forms, newsletters, surveys, or promotions

b) Information Collected Automatically

• IP address, browser type, device type, and operating system

• Pages visited, time spent on site, referring URLs, and click patterns

• General location data (based on IP address)

• Cookies and similar tracking technologies (see Section 5)

c) Information from Third Parties

• Information from payment processors, delivery/courier partners, and marketing/analytics platforms

• Information from social media platforms if you interact with us through them

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including payment processing and delivery

• Create and manage your account

• Communicate with you about orders, promotions, offers, and updates

• Respond to your inquiries and provide customer support

• Improve our website, products, and services

• Personalize your shopping experience and product recommendations

• Detect, prevent, and address fraud, security, or technical issues

• Comply with legal obligations under UAE law

• Send you marketing communications (where you have opted in, with the option to unsubscribe at any time)

4. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers: payment gateways, courier and logistics partners, IT and hosting providers, marketing and analytics providers, who process data on our behalf under confidentiality obligations

• Business partners: for order fulfilment and customer service purposes

• Legal and regulatory authorities: where required under UAE law, court order, or to protect our rights, property, or safety, or that of our customers

• Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction

Where your information is transferred outside the UAE, we will take reasonable steps to ensure it receives an adequate level of protection consistent with the UAE PDPL.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you signed in and remember your preferences

• Understand how visitors use our website

• Measure the effectiveness of our marketing campaigns

• Personalize content and advertising

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of our website.

6. Data Security

We implement reasonable technical and organizational measures — including encryption, secure servers, and restricted access — to protect your personal information from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to comply with legal, accounting, or regulatory requirements under UAE law, resolve disputes, and enforce our agreements.

8. Your Rights

Under the UAE PDPL, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information, subject to legal exceptions

• Withdraw consent for processing (including marketing) at any time

• Object to or restrict certain processing of your data

• Request data portability, where applicable

• Lodge a complaint with the UAE Data Office if you believe your rights have been violated

To exercise any of these rights, contact us at sales@theabglobal.ae.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites and encourage you to review their privacy policies.

10. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

11. International Data Transfers

If your information is transferred to and processed in a country outside the UAE, we will take appropriate steps to ensure it continues to be protected in accordance with this Privacy Policy and applicable UAE law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Changes will be posted on this page with an updated "Last Updated" date.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at:

AB Marketing Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates Website: theabglobal.ae Email: sales@theabglobal.ae Phone: +971 56 461 3977